Original Love is Never Finished
Brief: Bring BVG’s original “Because We Love You” irony back to Berlin without losing the street cred earned from our more serious sneaker collaboration.
Insight: adidas’s slogan “Original is Never Finished” isn’t just a slogan. It’s a philosophy with an open invitation.
Idea: Prove what was loved before can be loved again. Because We Love You, Original Love is Never Finished.
Art Director: Axel Spendlingwimmer
Copywriter: Austin Campbell
Creative Director: Marielle Heiss