Next Stop : World Heritage
Truth: Berliners are always complaining about how their public transportation BVG never changes.
Insight: They also always complain about Berlin changing too quickly.
Idea: Save a piece of Berlin by transforming our poor reputation into UNESCO World Heritage.
Result: 10M views and over 835,000 voting for our proposal.
Selected press: The Times, iHeartBerlin, Der Tagesspiegel, The Local
Art Director: Jakob Cassbaum
Copywriters: Austin Campbell, Julian Aue
Creative Director: Marielle Heiss